David Hicks Company engaged with Locaition Matters, an Esri Gold Partner, to create a modern, investor-ready pitch deck for the upcoming Twin Creeks Active Adult community in Allen, Texas. Leveraging ArcGIS StoryMaps, the presentation brought together a wide range of critical data into one cohesive, visually compelling narrative. This approach allowed DHC to clearly and persuasively communicate the project’s value, streamlining the investor decision-making process. Instead of spending hours conducting independent research, potential investors could access all essential information in a single StoryMap: making it easier and faster to secure the capital needed for development.
Today’s active adults aren’t slowing down—they’re trading up. No longer interested in the upkeep of large family homes or the limitations of traditional senior housing, this generation is seeking a lifestyle-driven alternative: a luxury, resort-style residence with access to wellness, recreation, and community—all without the burden of single family home maintenance.
Twin Creeks Active Adult is built for this moment. Located within the award-winning Twin Creeks master-planned community in Allen, Texas, this 55+ rental community caters to independent, health-conscious adults who want more out of their next chapter: more connection, more vitality, more freedom.
To be clear, this isn’t assisted living—it’s elevated living. With thoughtfully designed apartments, curated amenities, and a setting that promotes longevity and social engagement, Twin Creeks Active Adult meets the growing demand of Baby Boomers and early retirees who value quality of life over quantity of square footage.
The demand for communities catering to this group of the population is driven by the “Silver Tsunami” as over 10,000 US citizens are turning 65 every day. Twin Creeks stands apart—not just by responding to demographic trends, but by delivering an unmatched location, lifestyle, and investment opportunity in North Texas.
David Hicks, founder and managing partner of both David Hicks Company and Woodlake Development, has been a driving force in shaping the built environment of his hometown, Allen, Texas for 30 years. With the Twin Creeks Active Adult community, Woodlake Development and their partners: Greystar Active Adult, North American Properties, and Active Wellness are creating a community that reflects the aspirations of this growing demographic: vibrant, connected, and built to support active aging on their terms.
But realizing that vision takes more than thoughtful design—it requires capital, and a powerful way to communicate the value of the opportunity to lenders and investors.
David faced the challenge that most boutique developers know well: competing for capital alongside national firms with larger balance sheets and broader networks. Traditional pitch decks often fall short of conveying the nuance and power of a strong location, especially when targeting a specific demographic like active adults.
To assess the validity of a new development investors and lenders today expect more than just a simple printed pitch deck. They want:
David needed to present his vision not just persuasively, but definitively, while conveying the quality of the project and the expertise of the development team.
To meet this challenge, David engaged Locaition Matters, an expert team that understands how to translate the power of Esri technology into meaningful business solutions. The team built a dynamic ArcGIS StoryMap that combines the power of spatial analytics with intuitive storytelling—offering a clear, compelling, and interactive presentation of why Twin Creeks Active Adult is the right opportunity at the right time.
The StoryMap allowed David to interactively illustrate:
An beneath the surface of the Twin Creeks story map was a quiet partner: Artificial Intelligence. By tapping into Locaition Matters’ AI-enabled GIS solutions, David and his team could ask natural-language questions—about demographics, income trends, or comparable projects—without needing an analyst to translate complex geospatial data into real estate insight. Those answers guided every step of the process, shaping the final story presented through the story map—clear, compelling, and persuasive.
Most importantly, it gave prospective lenders and investors an interactive tool that consolidated all of the research and analysis in a single location they could access 24/7.
By removing the traditional barriers to geospatial analysis, the StoryMap became more than a deck—it became a strategic tool for confident business decision-making.
The response from financial and investment leaders was unanimous:
“I’ve never seen anything this comprehensive and engaging.”
Investors didn’t just nod politely—they competed to provide funding for Twin Creeks Active Adult. Every institution that reviewed the StoryMap offered a terms sheet to David who wasn’t forced to chase limited options. Instead, he had the rare advantage of choosing which investor and lender to bring into the project based on alignment, terms, and trust.
As one investor put it, “The quality of your presentation convinced us of the quality of your team and the overall development.”
This data-grounded, creative method of storytelling for business served David well because it:
ArcGIS StoryMaps allowed David to present his vision, data, and development strategy in one cohesive narrative—accessible to all stakeholders, regardless of technical expertise.
